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Supplementation and the Supplement Industry – An Introduction

If you are not familiar with supplements, trying to purchase for them can be confusing and overwhelming, because there a large number of different brands and products, with new ones coming out all the time. Increasing your currently so many merchandise that it is practically impossible to keep track of the stuff. Even people who work in the supplement industry tend to think about certain areas, such as vitamins/minerals, sports supplements, herbs, etc.

Supplements can be also confusing, because according to the who you talk to, you will usually get very different impression. Many people have extreme or biased views of supplements, with those on one side saying everyone must take many different supplements and people on the other side saying all supplements are worthless. Associated with pension transfer issues, the truth is somewhere in concerning. There are certainly some great supplements available, but many products essentially worthless, yet others have some positive benefits, but are not worth the cost for them.

Perhaps the greatest amount of supplement confusion stems inside marketing tactics companies use to promote their products, particularly in magazines. Many physical fitness and health magazines are belonging to the same company as the that are advertised each morning magazine and even some of the articles are made to promote their own brand of cures. When I worked in supplement stores I frequently spoke with folks about supplements areas to take more was interesting a lot of people had biased views towards or against certain brands based on which magazines they read.

To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this details is rarely presented in honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by the other studies, or they’ve got nothing to do with the product being offered. Unfortunately, the only way to figure out if the studies and claims are legitimate is to find and read accustomed to today . study, but benefit for those a daunting task even for people the industry. Of course, supplement companies are well aware of that fact and they expect that men and women will not fact check their claims.

By quoting information from scientific studies, companies often just go ahead and make their products sound better compared to they actually are. Atmosphere thing is both reputable and disreputable companies use this tactic to help market their products. Marketplace . between the positive and negative companies is reputable companies put quality ingredients in some and the labels contain accurate critical information. Disreputable supplement companies may have lower variety of ingredients than the label claims or their supplements can not even contain a lot of the listed ingredients whatsoever.

Companies frequently make do with making questionable claims or lying how much of a component is in a product, because the supplement industry isn’t government regulated. However, while the product itself is not regulated, there is a few regulation about what information can show on a label. For instance, companies aren’t allowed to make any claims about products preventing or curing diseases. Instead they have help to make it what are called “structure/function” claims.

A structure/function claim would be like a calcium supplement label stating that “calcium is you’ll need for strong bones.” The label is not supposed to state “this supplement helps in avoiding osteoporosis.” Any supplement that references diseases such as osteoporosis must also convey a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any deseases.” These statements are required, because government regulations say that only a drug can claim about preventing or treating diseases.

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